Will the tourism market receive content dividend? Hippopotamus w
"Content is king" is not out of date in any era. With the upgrading of consumption, the increasing demand of high-end groups in China for high-quality lifestyle and travel experience has brought huge market opportunities to the high-end outbound tourism market. Today's tourism products are more personalized, customized and quality oriented, which puts forward higher requirements for content innovation. The tourism content market in the mainland still has 5-10 times growth space. Recently, 36 krypton contacted a team of mobile tourism community e-commerce, hippopotamus living guide.
Hippopotamus sojourn is aimed at the middle-income people aged 18-34, who want to cultivate user stickiness through fragmented PGC or UGC content, and enter the outbound tourism market by content community mode. The traditional tourism content is mostly presented in the form of long picture and text travel notes. Hippopotamus does not deliberately emphasize the feeling of the tourism route or the whole travel process. In terms of content presentation, it is more fragmented, personalized, mobile and quality. It outputs content in the dimension of niche or characteristic location and establishes content community, which is similar to "little red book" or "what is worth buying" in the tourism industry.
In some overseas tourism cities, hippo has a small self media team of 4 to 5 people to produce PGC content on a regular basis, update the content once a month, and guide the content with high quality. At present, the cost of hippo is as low as 2-3 yuan / person.
High quality content is conducive to cultivating high viscosity users. When a certain number of high-quality content producers are accumulated and reach a certain user scale, PGC content will drive the spontaneous output of UGC content, and then start to build a tourism content community, and finally complete the transformation to tourism community e-commerce, forming a closed-loop transaction.
At present, the flow of the river horse is relatively dispersed. The total number of fans of WeChat's official account is 30 thousand, MONO 50 thousand, and 10 thousand. The C terminal is mainly from micro-blog and bean paste. WeChat's small program has just been launched last week. In the later stage, it is necessary to consider the transformation of centralized user traffic. At this stage, the team is trying to replace resources with the mobile wifi leasing and visa business team to increase access to each other.
Will the tourism market receive content dividend? Hippopotamus w
"Content is king" is not out of date in any era. With the upgrading of consumption, the increasing demand of high-end groups in China for high-quality lifestyle and travel experience has brought huge market opportunities to the high-end outbound tourism market. Today's tourism products are more personalized, customized and quality oriented, which puts forward higher requirements for content innovation. The tourism content market in the mainland still has 5-10 times growth space. Recently, 36 krypton contacted a team of mobile tourism community e-commerce, hippopotamus living guide.
Hippopotamus sojourn is aimed at the middle-income people aged 18-34, who want to cultivate user stickiness through fragmented PGC or UGC content, and enter the outbound tourism market by content community mode. The traditional tourism content is mostly presented in the form of long picture and text travel notes. Hippopotamus does not deliberately emphasize the feeling of the tourism route or the whole travel process. In terms of content presentation, it is more fragmented, personalized, mobile and quality. It outputs content in the dimension of niche or characteristic location and establishes content community, which is similar to "little red book" or "what is worth buying" in the tourism industry.
In some overseas tourism cities, hippo has a small self media team of 4 to 5 people to produce PGC content on a regular basis, update the content once a month, and guide the content with high quality. At present, the cost of hippo is as low as 2-3 yuan / person.
High quality content is conducive to cultivating high viscosity users. When a certain number of high-quality content producers are accumulated and reach a certain user scale, PGC content will drive the spontaneous output of UGC content, and then start to build a tourism content community, and finally complete the transformation to tourism community e-commerce, forming a closed-loop transaction.
At present, the flow of the river horse is relatively dispersed. The total number of fans of WeChat's official account is 30 thousand, MONO 50 thousand, and 10 thousand. The C terminal is mainly from micro-blog and bean paste. WeChat's small program has just been launched last week. In the later stage, it is necessary to consider the transformation of centralized user traffic. At this stage, the team is trying to replace resources with the mobile wifi leasing and visa business team to increase access to each other.